Kuala Lumpur, 16 December 2024 – Hektar Asset Management Sdn. Bhd., the Manager of Hektar Real Estate Investment Trust (“Hektar REIT”) is delighted to unveil its inaugural “A Very Snowy Christmas” celebrations at Subang Parade. This year’s festive campaign brings an unparalleled holiday experience to visitors, combining dazzling decorations, magical snowfall, and the debut of exciting new tenants to create a truly enchanting atmosphere.
Set to begin on 14 December, Subang Parade transforms into a spellbinding winter wonderland, promising joy and wonder for families and friends alike. This year’s theme, “A Very Snowy Christmas”, will be consistently featured across all of Hektar REIT’s six malls and one hotel. However, Subang Parade takes centre stage with its unique festive offerings, including three magnificently decorated Christmas trees including a 12-foot masterpiece, will be located at the West End Concourse Level, drawing visitors with its grand design and dazzling lights. Adding to the festive charm are enchanting settings featuring Santa and his family, a polar bear, and a sleigh, offering visitors perfect photo opportunities and creating an immersive Christmas experience.
Adding to the enchanment, Subang Parade will feature magical snowfall sessions, taking place on select dates in December. Prepare to be delighted as fluffy snowflake cascades from above twice daily at 12:30 PM and 7:00 PM, lasting 10-15 minutes each time. Visitors can mark their calendars for the snowfall dates: 14-15, 21-22, 24-26, 28-29 December. Whether its capturing picture perfect memories, making snow angels or simply basking in the magic of white Christmas, Subang Parade promises to deliver a truly unforgettable experience for all.
In addition to the festive celebrations, Subang Parade is proud to welcome several new tenants that will further enrich its vibrant retail, dining, and lifestyle offerings. Among the highlights are Mokky’s Pizza and Mica, which are now open, followed by exciting additions like Chan Rak BBQ and The Farm in January 2025, as well as Lil Ninja’s Dojo in March 2025. Adding to the vibrant tenant mix is GAME ON, an indoor theme park featuring a pool, mini-golf section, table games, karaoke rooms and a skating area, which has opened on 19 November 2024. These new outlets reflect Subang Parade’s commitment to enhancing its offerings and providing multigenerational visitors with a diverse range of dining and lifestyle experiences.
Zainal Iskandar, Chief Executive Officer of Hektar Asset Management Sdn. Bhd. commented, “This year, we are delighted to bring the magic of ‘A Very Snowy Christmas’ to Subang Parade, creating a festive experience that resonates with the community. From the enchanting snowfall to the stunning decorations and exciting new tenants, this initiative reflects our commitment to delivering memorable moments and enriching the lifestyle of our visitors.
He added, “The addition of new tenants including GAME ON, Mokky’s Pizza, Mica, and others underscores our efforts to enhance Subang Parade’s tenant mix, providing diverse and engaging experiences for families and individuals alike. We are confident that these initiatives will further solidify Subang Parade’s position as a beloved destination for leisure, dining, and entertainment this holiday season and beyond.”
Subang Parade invites everyone to join in the festivities and experience the magic of “A Very Snowy Christmas”. Whether it’s enjoying the snowfall, exploring the dazzling decorations, or discovering the mall’s newest offerings, this holiday season promises to be one to remember.
