A Strategic Acquisition to Strengthen Digital Business and Marketing Consultancy Services
KUALA LUMPUR, 17 DECEMBER 2024 – PUC Berhad (“PUC” or the “Group”), an innovative loyalty to redemption, e-commerce, digital marketing and digital payment solutions provider, is pleased to announce the revised proposed acquisition of Alevate Solutions Sdn. Bhd. (“Alevate Solutions”) for a total consideration of RM100.0 million together with an implementation of Share Issuance Scheme (“SIS”). The acquisition will be settled through the issuance of 800.0 million new ordinary shares in PUC at RM0.125 per share.
Established in 2016, Alevate Solutions is a digital marketing solutions provider with a focus on business consultancy and growth strategies, primarily targeting Small and Medium Enterprises (“SMEs”). Its core offerings are designed to drive marketing effectiveness, enhance customer engagement, and optimise business operations. With a strong presence in the food and beverage (“F&B”) and retail sectors, Alevate Solutions delivers tailored marketing solutions that enable businesses to boost customer interactions, achieve operational efficiency, and unlock new growth opportunities. This proposed acquisition of Alevate Solutions will enhance PUC’s existing digital marketing capabilities, creating synergies that are expected to provide a comprehensive, integrated approach for the Group’s clients across various sectors.
Alevate Solutions’ suite of digital marketing tools is geared toward helping F&B and retail businesses improve marketing strategies and customer outreach. Alevate BOS delivers F&B-specific and retail solutions to streamline operations, improve data accuracy, and unlock growth insights. Alevate PROCURE optimises the supply chain by centralising vendor management and enabling better purchasing decisions. For deeper customer engagement, Alevate CX integrates seamlessly with existing systems to drive more meaningful interactions, while Alevate POS enhances F&B and retail workflows with real-time insights, reporting flexibility, and operational improvements.
This acquisition will enable PUC to expand its reach into the SME segment, complementing its existing focus on middle-market and large enterprises. The combined expertise of PUC and Alevate Solutions is expected to create a holistic digital marketing approach that addresses the needs of both underserved SMEs and established enterprises. By tapping into this segment, PUC aims to diversify its customer base and strengthen its market position.
Furthermore, the acquisition of Alevate Solutions would bring a minimum audited profit after tax (“PAT”) of RM12.5 million for the 24-month period from 1 January 2025 to 31 December 2026. This guarantee is expected to positively impact PUC by bolstering the Group’s financial performance and reinforcing its revenue base. The integration of Alevate Solution’s business, which is complementary to PUC’s existing digital marketing and consultancy services, allows PUC to leverage the combined expertise, expand its customer base, and collaborate on research and development efforts.
and Chief Executive
Officer of PUC,
Mr. Cheong Chia Chou
Mr. Cheong Chia Chou, Group Managing Director and Chief Executive Officer of PUC commented, “The acquisition of Alevate Solutions represents an exciting step forward in PUC’s strategy to strengthen our digital marketing and business consultancy capabilities. With the profit guarantee in place, we are confident that this acquisition will not only bolster our financial performance but also unlock new synergies that will enhance our service offerings and create long-term value for our stakeholders.”
Executive Officer
of Alevate Capital
and Alevate Solutions,
Mr. Tham Lih Chung
Mr. Tham Lih Chung, Director and Chief Executive Officer of Alevate Capital and Alevate Solutions, added, “We are thrilled to join forces with PUC and bring our expertise in marketing, digital transformation, and consultancy to a wider audience. This partnership will enable us to deliver even more innovative solutions to our clients, and we look forward to driving new growth opportunities while fulfilling the profit guarantee commitment to PUC.”
Lastly, PUC also announced the implementation of the SIS, a long-term incentive plan designed to reward and retain key employees, directors, and stakeholders by offering them the opportunity to participate in the company’s growth through the issuance of shares. The SIS aligns the interests of employees with the company’s performance, fostering higher levels of commitment and motivation towards achieving PUC’s strategic goals. This initiative aims to enhance employee engagement and contribute to the Group’s long-term success by fostering a sense of ownership among its team members.
With the acquisition of Alevate Solutions, PUC is now well-positioned to enhance revenue streams and pursue new business partnerships, particularly in regional markets. The Group remains committed to expanding its network and unlocking further opportunities for sustainable growth and profitability.
