Samaiden Group Berhad (“Samaiden”), a renewable energy specialist principally involved in developing and engineering, procurement, construction, and commissioning of RE systems and power plants, has entered into a strategic collaboration with Tan Boon Ming Sdn. Bhd. (“TBM”), a prominent electronics and home appliances retailer in Malaysia. This strategic partnership aims to promote and deploy solar photovoltaic (“PV”) systems and smart energy solutions across Malaysia.
Left to Right: Mr. Tan Wai Keat, General Manager Tan Boon Ming Sdn. Bhd; Mr. Tan Long Kee, Managing Director of Tan Boon Ming Sdn. Bhd; Datuk Ir Chow Pui Hee Group Managing Director of Samaiden Group Berhad; Mr. Fong Yeng Foon, Executive Director of Samaiden Group Berhad
Left to Right: Mr. Tan Wai Keat, General Manager Tan Boon Ming Sdn. Bhd; Mr. Tan Long Kee, Managing Director of Tan Boon Ming Sdn. Bhd; Datuk Ir Chow Pui Hee Group Managing Director of Samaiden Group Berhad; Mr. Fong Yeng Foon, Executive Director of Samaiden Group Berhad
TBM, established in 1945, is a trusted household name in Malaysia with a strong presence in both physical retail and e-commerce. Known for offering a wide range of high-quality home appliances, electronics, and smart technology products, TBM has built a reputation for delivering innovation, service excellence, and trusted after-sales support to Malaysian consumers. Its commitment to bringing smarter living solutions aligns with Samaiden’s renewable energy mission, making this partnership a natural fit.
Under the agreement, Samaiden and TBM will jointly offer comprehensive, efficient, and sustainable solar PV solutions. Leveraging TBM’s extensive retail presence and online platforms, the collaboration will initially target Malaysian homeowners seeking to reduce electricity costs and carbon emissions. While the collaboration supports wider residential adoption, it also positions both parties to address opportunities in the commercial and SME segments, particularly within TBM’s business clientele and networks.
The collaboration will include the joint development of programmes to help consumers reduce energy usage and carbon footprint, while promoting broader awareness and adoption of green technology solutions.
Group Managing Director of Samaiden, Datuk Ir. Chow Pui Hee commented, “We are excited to collaborate with TBM in bringing clean, affordable, and smart energy solutions directly to households and businesses. This partnership supports Malaysia’s national agenda to increase renewable energy adoption and provides us with a new channel to engage potential customers. By combining Samaiden’s RE expertise with TBM’s consumer reach, we are creating a new pathway to accelerate solar adoption to more users across Malaysia.”
This two-year agreement is a significant milestone for Samaiden as it expands its renewable energy footprint beyond large-scale and commercial-industrial projects. The collaboration will also serve as a platform for exploring future initiatives, including new clean energy services, joint ventures, and technology-driven energy innovations.
